All Clusters Science & Technology Cluster Software & SaaS Hub
Science & Technology Cluster · Hub 01

Software & SaaS. Building, selling, and scaling software businesses that earn real money.

SaaS companies, custom software firms, app businesses, and the operational realities of running software as a business rather than a project. Australian software companies have a strong track record but a uniquely demanding operating environment. This Hub is for Members who write, ship, and sell software for a living — founders, agency owners, product leaders, and the specialists who serve them.

Book a Facilitator → See the Pillars ↓
About this Hub

Building, selling, and scaling software businesses that earn real money.

SaaS companies, custom software firms, app businesses, and the operational realities of running software as a business rather than a project. Australian software companies have a strong track record but a uniquely demanding operating environment. This Hub is for Members who write, ship, and sell software for a living — founders, agency owners, product leaders, and the specialists who serve them.

Start with a Pillar

Three starting Pillars. Pick the one closest to your situation.

Each Pillar is a structured pass through one part of running this kind of business. Five questions, five dimensions, a clear read on where you stand. Take the Pillar; your Facilitator routes the result to the right specialist.

Pillar 01 · Free · 5 minutes

Software Business Health

Five questions across five dimensions. A read on whether your software business is sustainable as it stands — or quietly accumulating risk.

Revenue model clarity
How clear is your unit economics — what does it cost to acquire a customer, and what is each customer worth over their lifetime?
Engineering velocity
How honest is your read on engineering output — is the team shipping value at the rate the business needs?
Customer health
When did you last segment your customers by revenue concentration, churn risk, and expansion potential?
Cash position
At your current burn or operating spend, how many months of runway do you have — and what changes that number?
Strategic clarity
If you had to describe what your software actually does and who specifically buys it in two sentences, would the team agree on the answer?
Pillar 02 · Free · 5 minutes

Product-Market Fit

Five questions across five dimensions. The honest read on whether the market is actually pulling, or you're still pushing.

Demand signal
How much of your growth comes from inbound, referrals, and word of mouth — and how much requires you to push?
Customer language
When customers describe what your product does for them, are they describing the same thing you sold them?
Retention reality
What proportion of customers who sign up are still active, paying, and using the product 12 months later?
Pricing tension
How often do new customers push back on price — and what does that tell you about the value you are delivering?
Market position
Can you name the three companies most likely to lose a customer to you, and the three most likely to take a customer from you?
Pillar 03 · Free · 5 minutes

Revenue & Retention Strategy

Five questions across five dimensions. The math under the growth — where revenue actually comes from and where it leaks.

Acquisition channel mix
What proportion of revenue comes from each acquisition channel — and which channels are scaling versus saturating?
Pricing structure
When did you last raise prices, and what did the response tell you about your pricing power?
Expansion revenue
What proportion of revenue growth comes from existing customers expanding versus new customers signing up?
Churn diagnosis
When customers leave, do you know why — at the level of named decision-makers and stated reasons, not just usage analytics?
Net revenue retention
Including expansion and churn, are existing customers worth more or less to you a year after they sign up?
The Twelve Spokes

Twelve specialty zones inside this Hub.

Each Spoke routes Members to a specialist Service Provider once a Pillar surfaces what they need. Spokes are the destinations the Pillars route into — full Spoke pages come online once Pillars are operating at the full standard.

SaaS Business Operations Coming soon
Custom Software Development Firms Coming soon
Mobile App Businesses Coming soon
Vertical SaaS Strategy Coming soon
Pricing & Packaging Coming soon
Customer Success & Retention Coming soon
Engineering Team Scaling Coming soon
Software Sales & Go-to-Market Coming soon
Software Tax & R&D Incentives Coming soon
International Expansion Coming soon
Software Sale, Acquisition & Valuation Coming soon
Open Source Business Models Coming soon

Talk to a Facilitator about this Hub.

Twenty minutes. Tell us what you operate inside this part of the science and technology sector, and we will route you to the right Pillar, the right Spoke, and the right specialist inside the Science & Technology Cluster.

Book a Facilitator →